IMRA Relaunches a Faster, Smarter Brand Search Tool

With the newly enhanced free online tool, companies can not only explore incentive merchandise brands in their area but also search by product category.

June 1, 2026 — Incentive Merchandise To Reward & Appreciate (IMRA), a Strategic Industry Group (SIG) within the Incentive Marketing Association (IMA), announced the release of a revamped IMRA Brand Search tool. Designed to connect buyers with their local reps from trusted IMRA brands and suppliers across the country, the platform lets companies search for incentive merchandise in their area and explore brands for corporate gifting and recognition programs.

 

“As a premium supplier, we look to companies running incentive, loyalty, recognition, and rewards programs to seamlessly find premium reps who understand this market and know how to position our products effectively,” says Jeffrey Brenner, CPIM, Director of Special Markets/Military at Seiko Watch of America. “The right rep can help program managers choose the best products, apply them in the right context, and create a stronger participant experience. This search and rep look-up tool makes that connection possible.”

The IMRA Brand Search helps companies find the right brands and representatives in their area related to luxury gifts, premium merchandise, and memorable brand experiences.

"We need stronger ways to connect with organizations looking to maximize the impact of their loyalty, incentive, and recognition programs,” says Joe Gabler, Senior Account Executive at Major Brands Group. “Our goal is to let them know we're here, based in and dedicated to their region, and easy to reach. Engaging the services of one or more rep agencies is a cost-effective way to open doors to multiple product categories as well as established brands and products to enhance their participant experience. This search and rep look-up tool does exactly that."

With access to a broad network of industry-leading suppliers, this online tool provides a faster, more streamlined, and intuitive way to connect with direct sales contacts for top brands and featured products in incentive programs.

According to Hillary Feder, President of Hillary’s Gifts, “I really appreciate the brand search because, between the search function and RepLink, I can support my clients with the name-brand products they are looking for efficiently. This creates value for them and a meaningful experience with my company and me.” You can access the tool for free at imraonline.org/brand-search.


About IMRA

Incentive Merchandise to Reward & Appreciate (IMRA) is a Strategic Industry Group of the Incentive Marketing Association (IMA). IMRA has been a leader in the incentive marketplace for over 40 years as the only organization in the incentive marketplace dedicated to advancing the representative–manufacturer partnership, promoting brand-name products in special markets as the preferred choice for incentive programs, and protecting and elevating the rep function. More information is available on the IMRA website.